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Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic.

Social media optimization (SMO) is the use of social media sites to manage and enhance an organization’s message and online presence.

The use of SMM in digital marketing can help in creating engaging content. Depending on what your brand is, you can publish informative posts, visually pleasing images, and interactive activities.

Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model.